Businesses started counting money, time, and ROI. And that completely changed the rules of the game.
According to McKinsey, over 70% of companies revisited their digital initiatives in 2025, cutting projects that failed to deliver direct impact on revenue, efficiency, or decision-making speed.
The illusions are over. Only solutions with measurable impact survived.
In 2025, AI followed the same path once taken by cloud computing and mobile apps.
If companies used to ask: “Do we really need AI?”
Now the question sounds very different: “Why don’t we have AI in our processes yet?”
According to PwC, companies that systematically implemented AI in operational processes, on average:
- reduced costs by 15–25%;
- accelerated decision-making by 30–40%;
- increased team productivity without expanding headcount.
2025 takeaway: AI amplifies systems. But if there is no system - there is nothing to amplify.
What became a problem:
- AI “for show”;
- lack of high-quality data;
- attempts to automate chaos.
What became the norm in 2025:
- AI in analytics and forecasting;
- automation of support and internal operations;
- personalization of user journeys;
- AI-driven product and funnel diagnostics.
1. AI stopped being an experiment - it became infrastructure
What did 2025 show us?
In 2025, Telegram stopped being just a messenger.
Based on public data:
- over 900 million active users;
- one of the highest engagement rates globally;
- significantly lower entry barriers compared to App Store and Google Play.
Key insight of the year: Businesses don’t need “another app.” They need fast interaction channels where users already are.
We saw rapid growth in:
- eCommerce Mini Apps;
- fintech solutions;
- internal tools for teams;
- gaming and Web3 mechanics.
Mini Apps proved that:
- users are ready to buy and interact directly inside chats;
- conversion rates in Mini Apps are often 20–30% higher than on mobile websites;
- MVP launch time is reduced by 2–3×.
2. Telegram firmly became a business platform
In 2025, the phrase “SaaS is dying” started to sound louder. And it’s partially true - classic SaaS in its old form is fading.
Companies are tired of:
- dozens of disconnected subscriptions;
- generic solutions that “fit everyone” but help no one;
- adapting business processes to someone else’s software.
The market is shifting from: “Buy software and adapt the business” to: “Build products around real business processes”. SaaS isn’t disappearing. It’s turning from a product into a feature.
Classic SaaS is being replaced by:
- Vertical SaaS tailored to specific industries;
- Embedded SaaS inside existing products and messengers;
- Internal tools and custom platforms built around real workflows;
- AI-first solutions, where value lies in outcomes, not interfaces.
According to industry analysts, over 60% of companies revised their SaaS stacks in 2025, reducing tools and replacing them with more flexible solutions.
3. SaaS is “dying” - and that’s not bad news
2025 confirmed a long-discussed trend: up to 80–90% of corporate applications don’t survive their first year of active use (Gartner, Deloitte).
According to Forrester, up to 35% of employees still maintain parallel Excel files, even when an “official system” exists. Market demand has shifted: not “more features,” but less pain and more value.
Why?
- overloaded interfaces;
- lack of analytics;
- detachment from real workflows;
- employee resistance;
- the “launch first, improve later” mindset.
4. Corporate products started failing at scale
In 2026, AI will be embedded at the design stage - not added later.
Gartner predicts that by the end of 2026:
- over 60% of new digital products will be designed with AI logic by default.
The winners will be those who:
- design processes for automation;
- use AI for diagnostics, not just content generation;
- understand model and data limitations.
1. AI-first instead of AI-later
What does the market bring in 2026?
In 2026, Mini Apps will solidify as:
- the standard for hypothesis testing;
- the fastest route to market;
- a practical alternative to expensive mobile development.
Market estimates show that launching a Mini App:
- requires 40–60% less budget than native apps;
- allows testing ideas in weeks, not months.
2. Mini Apps as the default MVP and growth format
Companies are no longer willing to tolerate:
- manual operations;
- complex onboarding;
- lack of transparency.
In 2026, corporate software means:
- UX on the level of consumer products;
- built-in analytics;
- automation by default;
- ecosystem integration, not isolation.
3. Corporate systems will either be useful - or disappear
According to BCG, companies with fast digital processes:
- launch new products 2× faster;
- adapt to market changes 3× more effectively;
- lose fewer customers during crises.
Company size doesn’t decide anymore. The ability to move fast and pivot on time does.
4. Speed will become the key competitive advantage
In short: 2026 is about efficiency and smart systems.
Companies that start to:
- rethink processes;
- implement AI deliberately;
- use Mini Apps as fast growth channels;
- invest in real products, not “report-driven” initiatives;
What this means for businesses right now
2025 proved: technology no longer automatically saves businesses. But it gives a massive edge to those who know how to use it correctly.
2026 will be the year of:
- speed;
- pragmatic AI;
- products that actually work.
If you want to enter 2026 with a clear strategy, not a set of disconnected tools - we’re ready to help.
Let’s discuss your challenge and show how to get the maximum out of digital and AI without unnecessary costs.
Let’s discuss your challenge and show how to get the maximum out of digital and AI without unnecessary costs.
If you feel it’s time to rethink your approach - you’re right on time.
Final thoughts
30/12/2025
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